As digital communication continues to evolve, advertising transparency and responsibility have become more important than ever to sustain trust between creators, brands and audiences. That is why I welcome the launch of AdEthics, the renewed initiative of the European Advertising Standards Alliance.

By combining accessible training with certification and monitoring, AdEthics equips influencers and content creators across Europe with the tools to communicate responsibly and in line with self-regulatory standards. This is not only about strengthening consumer trust — it is about fostering a fair, transparent and sustainable digital ecosystem for everyone.