Choose reach
thanks to AdEthics.
Choose
reach
thanks to AdEthics.
Influencer marketing is powerful – but with great reach comes great responsibility. Staying ethical and transparent in this fast-moving space can be tricky.
AdEthics is here to make it easier.
AdEthics offers a clear, practical framework to assess influencers’ understanding of marketing – and their commitment to doing it right.
To raise the standards across the board by promoting professionalism, accountability, and transparency. The result is a win-win-win for creators, brands, agencies, and consumers alike.
Built on two core pillars:
Training
and
Certification.
By providing training - and active oversight - the AdEthics Programme supports the development of a more accountable, credible, and trustworthy influencer marketing landscape.
Training equips influencers with essential
knowledge of responsible marketing
communication, from disclosure rules to
best practices.
Certification ensures
responsible communication
through ongoing monitoring
of the trained influencers’ content.
See how AdEthics is
helping make
the switch.
Select your country to learn more.
Austria
Österreichischer Werberat
Germany
Der Deutsche Werberat
The Netherlands
Stichting Reclame Code
France
Professionnelle de la Publicité
Hungary
Önszabályozó Reklám Testület
Spain
accross Europe.
AdEthics is endorsed by a growing network of European advertising industry stakeholders.
AdEthics gives us the confidence to work with a wide range of creators without second-guessing the legal or reputational risks. It's a smart, scalable solution for an industry that moves fast.
Sophie Dupont
Global Influencer
Strategy Lead
Publicis Groupe
Responsible advertising starts with accountability, and AdEthics offers a clear, structured way to embed that into influencer marketing. It’s exactly the kind of initiative we need across Europe.
Stephan Loerke

CEO
World Federation
of Advertisers (WFA)