The mark of for
brands and followers
AdEthics is endorsed by a growing network of European stakeholders.
The surest way for influencer marketing to reach its fullest financial potential is through delivering responsible creative – commercial creator content that is trusted by people, by advertisers and by regulators. EIMA was formed to promote responsible influencer marketing across Europe.
We endorse AdEthics as a trustmark for creators to show they understand the rules and how to follow them confidently.
Scott Guthrie
Co-founder, European Influencer Marketing Alliance (EIMA)
We hope that the influencer marketing certification will serve as an additional tool to foster responsible marketing and to help influencers and advertisers exercise responsibility across all platforms.
Advertising self-regulation serves to complement the regional and local legal frameworks to guide all actors in improving advertising quality and standards and increase trust from users and businesses
Michael Todd
Global Director Industry Relations at Google
As digital communication continues to evolve, advertising transparency and responsibility have become more important than ever to sustain trust between creators, brands and audiences. That is why I welcome the launch of AdEthics, the renewed initiative of the European Advertising Standards Alliance.
By combining accessible training with certification and monitoring, AdEthics equips influencers and content creators across Europe with the tools to communicate responsibly and in line with self-regulatory standards. This is not only about strengthening consumer trust — it is about fostering a fair, transparent and sustainable digital ecosystem for everyone.
Michael McGrath
EU Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection
Meta is pleased to endorse the principles of the AdEthics Programme as part of our ongoing commitment to responsible advertising.
We recognise the important role that creators and influencer marketing play in today’s digital landscape, and we remain dedicated to upholding our own rigorous standards and policies while supporting industry-wide efforts to promote ethical practices for all participants.
Client Council & Industry Trade Relations Lead, EMEA, Meta
Scott Guthrie
Michael Todd
Michael McGrath
Sophie Cartwright
across Europe.
AdEthics is endorsed by a growing network of European stakeholders.
The surest way for influencer marketing to reach its fullest financial potential is through delivering responsible creative – commercial creator content that is trusted by people, by advertisers and by regulators. EIMA was formed to promote responsible influencer marketing across Europe.
We endorse AdEthics as a trustmark for creators to show they understand the rules and how to follow them confidently.
Co-founder, European Influencer Marketing Alliance (EIMA)
As digital communication continues to evolve, advertising transparency and responsibility have become more important than ever to sustain trust between creators, brands and audiences. That is why I welcome the launch of AdEthics, the renewed initiative of the European Advertising Standards Alliance.
By combining accessible training with certification and monitoring, AdEthics equips influencers and content creators across Europe with the tools to communicate responsibly and in line with self-regulatory standards. This is not only about strengthening consumer trust — it is about fostering a fair, transparent and sustainable digital ecosystem for everyone.
Global Director Industry Relations at Google
As digital communication continues to evolve, advertising transparency and responsibility have become more important than ever to sustain trust between creators, brands and audiences. That is why I welcome the launch of AdEthics, the renewed initiative of the European Advertising Standards Alliance.
By combining accessible training with certification and monitoring, AdEthics equips influencers and content creators across Europe with the tools to communicate responsibly and in line with self-regulatory standards. This is not only about strengthening consumer trust — it is about fostering a fair, transparent and sustainable digital ecosystem for everyone.
EU Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection
Meta is pleased to endorse the principles of the AdEthics Programme as part of our ongoing commitment to responsible advertising.
We recognise the important role that creators and influencer marketing play in today’s digital landscape, and we remain dedicated to upholding our own rigorous standards and policies while supporting industry-wide efforts to promote ethical practices for all participants.
Client Council & Industry Trade Relations Lead, EMEA, Meta
