Ethical Standards for Content Creators

I work with content creators

I am a content creator

Choose

responsible reach

thanks to AdEthics.

Influencer marketing is powerful – but with great reach comes great responsibility. Staying ethical and transparent in this fast-moving space can be tricky.

" Discover how

Advertising. done. Ethically.

AdEthics is here to make it easier.

AdEthics offers a clear, practical framework to assess creators’ understanding of responsible marketing – and their commitment to doing it right.

Our goal? To raise the standards across the board by promoting professionalism, accountability, and transparency. The result is a win-win-win for creators, brands, agencies, and consumers alike.

Advertising. done. Ethically.

Built on two core pillars:

Built on two pillars:

Training and Certification.

By providing training - and active oversight - the AdEthics Programme supports the development of a more accountable, credible, and trustworthy influencer marketing landscape.

Training equips creators with essential knowledge of responsible marketing communication, from disclosure rules to best practices.

Certification ensures responsible communication through ongoing monitoring of the trained creators’ content.

See how AdEthics is
helping make the switch.

Raising advertising standards among creators.
Select your country to learn more.

Trusted across Europe.

Advertising. done. Ethically.

AdEthics™ is coordinated by the
European Advertising Standards Alliance (EASA),
the single voice of advertising self-regulation in Europe.

$ Reach out

Authentic advertising

your community

cantrust

You’ve built your platform, grown your audience, and learned how to tell your story. But real influence means more than reach.

" Discover how

Advertising. done. Ethically.

Real influence means being transparent, ethical, and staying on the responsible side of content creation.

That’s where AdEthics comes in.

The AdEthics Programme is designed tosupport you as a creator by giving you the tools to understand the rules, follow them confidently, and stand out as a trusted voice in the online space.

Our goal? To help you protect your reputation, strengthen brand relationships, and build deeper trust with your audience – while raising the bar for the whole industry.

Advertising. done. Ethically.

Show the world you

take your role seriously:

Show the world you

take your role seriously:

Training and Certification.

With AdEthics, you’re not just checking a box – you’re showing the world you take your role seriously. It’s a smart move that earns trust from brands, followers, and fellow creators alike.

Training gives you the essential  knowledge to navigate responsible marketing communication like a pro, including how to disclose partnerships and follow advertising best practices.

Certification helps you stand out as a trustworthy and responsible actors towards brands and your audience.

See how AdEthics is
helping make the switch.

Keeping it real for your community.
Swipe to your country to get clued up.